This ad is incredible. Once seen as revolutionary the audience are now seeing it frequently. And it’s not just Diesel that have turned their backs on objectifying people, other brands such as Levi have also started to follow their footsteps.

It is refreshing to see an advert that isn’t using overtly sexualising a person to simply sell their product. There is a blurred line between male and female, and at first glance you can’t tell, but does it really matter? Are blurred barriers because we’ve become lazy, or have we stopped this outdated, ‘traditional’ advertising because it’s pointless trying to reinforce these ideas.

People are more openly admitting that they’re crossdressing, transgender and so on. Females use to be associated with cooking and motherly type roles whereas men are associated with toughness, intelligence and authority. Society as a whole has been pushing against these ideals and stereotypes for a number of years, are we finally seeing the results?

Genders are now being represented similarly in advertising (although it is still present among some magazines) but toys and clothing are still being produced and marketed in the outdated way. ‘Boys’ toys are to do with expression, noise and brutality. Whereas ‘girls’ toys are more reserved, they have to sit and play quietly. Which is fucking ridiculous, they’ve made LEGO for girls. If I could insert a crying emoji face I would (sarcastically of course).

Society needs to evolve at its own pace, but it doesn’t mean we should tolerate gendered toys and bullshit sexualised advertising in the meantime. Thank you i-D for installing hope in all of us. *Coughs for other magazines and advertisements to get their shit together*

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