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LOUIS VUITTON: SERIES 3

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Louis Vuitton worked for Napoleons wife as her personal box maker. This was a gate-away to the elites which he later made luggage and boxes for. Vuitton’s business hit off during 1854, becoming so well-known and a high end brand because of revolutionising the way of making luggage. Instead of rounded trunks that had been made years before he made rectangular trunks as it was easier to stack. He made all of the LV trunks from leather which became his trade mark and something we still see in today’s collections. Although Vuitton passed in 1892 his business has carried on, it is still prominent within todays designer brands due to his son taking over the business.


Louis Vuitton Series 3 Exhibition: Past, Present, Future is something you have to visit. When visiting I had a guided tour which I was thrilled about, it was interesting having an explanation of all the different aspects behind each room. Everything had purpose and meaning which I was pleasantly surprised about, I thought it was all simply about aesthetics but I learnt that there is a long and detailed process into every product.

There was a series of areas within the exhibition all with vastly different feels to them. Walking into the first room there was a dramatic change in temperature, it was cold and fairly minimal apart from the architecture made from black metal frames and in a spherical shape, that was attached the upper walls. This symbolised the thought process that the designer has to go through. Leading on from that room was a tunnel made from sails which I thought was quite unconventional. The sails were hand stitched together to mirror the dedication and craftsman ship that the workers go through to make each individual trunk and bag.


I personally didn’t like the third space because I made me feel sick and somewhat dizzy. This may have been because of the screens around the room showing different clips of the models, collections and designs. It literally made my head spin, I think that was the aim and the illusion they wanted to create when designing this exhibition.

The fourth room was the one that I enjoyed most. The room was geometrically presented and mirrored how the show was presented during in Paris fashion week. The flooring was erratically raised and flattened to highlight the seating area opposed to where the models walked.  Elongated beams were also present which had footage from the Paris runway of models wearing the Autumn/Winter collection.

Rooms five and six showed the production process. In room five there was a machine which demonstrated all the shapes that needed to be laser cut for precision to make one of Louis Vuitton’s bags. Room six was a live workshop where we got the chance to see a Petite Malle bag being created. All the glue being used, the screws etc. It was captivating and gave a glimpse of what was behind the scenes that otherwise I wouldn’t have known about.


Rooms seven and eight were mainly showing the finished products. Room seven was a bright white and airy room where the cast of a model had been taken and placed in the walls wearing Vuitton’s products such as a pair of Sunglasses or Belt. Room eight was enchanting, this is where some garments of the latest collection was held in glass frames. It was thrilling to be able to get up close to the garments and see all the individual detailing, all the stitching and the brightness of the colours in person.

The exhibition continues to run until the 18th of October, you can book your place online now for free. As located at 180 The Strand London it’s the perfect place for a day trip, you can see the culture of London on the streets if you so wish!



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